The Firm

Booky Oren Global Water Technologies

Booky Oren Global Water Technologies Booky Oren Global Water Technologies (BOGWT) is a consultancy firm established in 2011 by Booky Oren, based on his vision that the world’s water challenges could and should be addressed by implementing innovation – a task that requires accumulated experience, a structured process, and an understanding of the market’s shareholders motivations. The company focuses on water-related technologies and facilitates partnerships between entities in order to address their challenges. Our consultancy services are divided into two main dimensions: Consulting water utilities in executing innovation To implementation (i2i) processes, based on defining challenges and technology scouting. Global scouting for large vendors in the water sector to identify merger & acquisition opportunities. Our goal is to always be up to date with innovative technologies that could address the market’s technological needs. In the last few years, our team is leading various activities aimed at shifting the market focus from the technologies towards the “Voice of the Utilities”, highlighting their needs and challenges.


During the last year, we established the K2i Platform – Knowledge to Implementation Platform. This platform focuses on a structured process that enables global leading agencies to share their best practices. The process accelerated during the Covid-19 era, allowing continuous knowledge exchange between all agencies’ departments in different geographies.


Our consultancy services are divided into two main dimensions:

  • Consulting water utilities in executing innovation To implementation (i2i) processes, based on defining challenges and technology scouting.
  • Global scouting for large vendors in the water sector to identify merger & acquisition opportunities.

Our goal is to always be up to date with innovative technologies that could address the market’s technological needs.

Booky Oren

Booky Oren Chairman & CEO | [email protected]bookyoren.com

In 1984, at the age of 25, while studying for his BA in Management & Economics at the Tel Aviv University, alongside his Marketing Professor and a fellow student, Oren founded  a management consultancy group: POC – Pekelman, Oren, Cohen. Oren also has an MBA from the Tel Aviv University.

Throughout the years Booky has been active in a variety of managerial roles in different industries. In the beginning of the millennium Oren turned from the high-tech industry to the water industry.  He served as Corporate Business Development Vice President of Netafim, the world’s largest drip and micro-irrigation Company. When he joined Netafim, the annual revenue was $220M currently it is more than $1B.

In 2003, Oren became the Executive Chairman of Mekorot – Israel’s National Water Company. Booky initiated and implemented a new business approach in Mekorot and established WaTech® – Technologies Accelerator, using the company’s 3,000 facilities as beta sites for new external innovation in order to improve Mekorot’s mode of operation. Since 2004, over 1,000 technological solutions were submitted to WaTech® and at least 45 were implemented following a thorough engineering evaluation.

In 2006, Booky was among the initiators of the Israeli Government’s decision to give national priority to the water industry – Israel NewTech. The water technology industry export increased from US$750M in 2006 to US$2.5B in 2018 and still growing.

As part of the national program, Oren began his role as Chairman of WATEC Israel (2007, 2009 and 2011) and led the creation of a prominent global water event. In 2011 there were more than ten thousand participants from over 100 countries. To date, Booky is continuously active in these bi-annual events.

At the end of 2006, Oren was a co-founder of Miya together with the Arison Group. Miya became a world leading company in the field of urban water loss, water systems optimization and efficiency. As the President and CEO and later as the Executive Chairman of the company, Booky defined the company’s strategy and implemented it, by creating a multi-national company active in 5 continents. Oren vested his interest in Miya and established Booky Oren Global Water Technologies. Miya continued to expand its activities and according to the press, was acquired in 2018 for $260M.

In 2011, in order to scale up over 30 years of leading and actively supporting multiple innovation implementation processes, Oren established “Booky Oren Global Water Technologies”. The company is active in hundreds of ventures globally, while overcoming the challenge of “i2i” – innovation To implementation. The uniqueness of its activities is the combination of accumulated experience and expertise with public utilities, technology providers and large vendors, along with global connection coverage, and a business oriented approach. This creates the ability to provide relevant long-term support to its partners, with a meaningful and measurable added value.

In the last few years, Booky is leading various activities at different global events, aimed at shifting the market focus from the technologies towards the “Voice of the Utilities”, highlighting their needs and challenges.

In 2017 Booky was re-elected by Water & Wastewater International (WWi) Magazine ® for the second time (2016, 2017), among the top 25 water leaders in the world out of which only eight leaders were ranked in the consecutive year.

In its April 2019 “Water Technology Power list”, the Global Water Intelligence (GWI) magazine aimed to identify the people who matter to those trying to introduce a new technology to the market.  Divided into four different categories, Booky was chosen #2 in the influencers (pundits and academics) list.

Oren had the honor of working on water issues with the late Mr. Shimon Peres, Israel’s President and Prime Minister and the Peace Nobel Prize winner. Booky tries to live by implementing Peres’s theme:

“I will become old the day my achievement will be higher than my dreams”.

Our Team

Sarit Oren
President | [email protected]

Sarit Joined the company in 2013 following a 30-year career in the Israeli Education System.

Sarit began her career as a teacher and was promoted to various managerial positions until becoming Deputy Principal of a high school serving over 1000 students and 200 staff members.

A graduate of the Wingate Institute – Israel’s National Centre for Physical Education and Sport, Sarit holds a bachelor’s degree (B.Ed.) in Education & Geography and a Master’s degree (MA) in Geography & Environmental Studies from the Haifa University.

Throughout the last 40 years, Sarit & Booky are partners in building their family, social networks and their company. As the company’s President, Sarit leads the company together with Booky, manages the company’s back office operation and supports its global activities.

Matan Strul
Vice President | [email protected]

Matan is an Environmental Engineer, graduated from the Technion – The Israel Institute of Technology, summa cum laude. He lives in a Kibbutz in the North of Israel together with his wife and their two children. He enjoys sports, board, puzzle and card games.

Matan joined BOGWT in 2014, after gaining hands-on experience in the field of industrial and municipal wastewater treatment operations. In June 2018 he was promoted to Vice President and is involved in shaping the firm’s strategy and supports the technology team in all activities.

Matan holds an MBA degree from the Technion.

Gali Fux
Director of Knowledge Management | [email protected]

Gali was born in a Kibbutz (a cooperative village) in Israel close to the Sea of Galilee. Growing up in a natural setting led her to pursue environmental studies. She holds an M.Sc. from the faculty of Civil and Environmental Engineering at the Technion, magna cum laude. Her research focused on the hydrodynamic behavior of oil emulsions on a membrane surface.

Gali joined BOGWT in 2017 and has been managing the firm’s activities in the US west coast since, while attending international conventions and conferences. In June 2018, she became the company’s Utility Challenges Specialist. In that role, she oversees the first stages of collaboration with new clients and supports Booky Oren’s session in international events.

Maayan Lavee
Technology Scouting Director| [email protected]

Maayan graduated from the School of Marine Sciences with a bachelor’s degree in Marine Biotechnology, later continuing his studies and graduating as an Environmental Engineer from the Technion, Israel Institute of Technology.

Maayan joined BOGWT in 2017, after gaining hands-on experience in the HVAC operation field at Intel Electronics Ltd. He is in charge of BOGWT’s activities in Asia Pacific, Australia and New Zealand. In addition, Maayan also takes part in the company’s technology scouting and assessment in exhibitions in Israel and all over the world.

Maayan lives in Tel Aviv, and enjoys hiking, trekking and different kinds of sports such as surfing and diving.

Li-Or Buchmitz
Executive Assistant to Chairman & CEO & Office Manager | [email protected]

Li-Or studied English and French linguistics at the Tel Aviv University, and office administration and management at the “Toronto College of Business”, while living in Canada (11 years). When Li-or returned to Israel, she studied HR management at the Israel Management Centre (IMC).

With almost 40 years in administration and over 20 years of experience as an Executive Assistant, Li-or joined BOGWT on January 2018 as Booky’s EA.
Li-or lives in a suburb North of Tel Aviv, with her husband and her son. She loves history, reading, music and cooking for her family and friends.

Nathaniel Amitai
Technology Scouting Manager | [email protected]

Nathaniel graduated the Technion with a BSc in Environmental Engineering, specializing in water and process engineering, as well as a Bachelor’s degree in Economics.

Nathaniel joined BOGWT in 2019 as a technology scouting manager, after three years as an intern and environmental specialist at GE Healthcare.

Nathaniel lives in Haifa, He enjoys traveling, as well as diving and surfing. He manages and plays for the local rugby club in Haifa.

Amir Weiss
Technology Scouting Manager | [email protected] 

Amir joined BOGWT in 2019 after returning from his Master’s studies in the Netherlands – M.Sc. in Environmental Technology from Wageningen University and Research Center, The Netherlands. His Master’s thesis research is focusing on optimization of cooling tower blowdown water treatment.

Amir also holds a B.Sc. degree, specializing in Environmental Sciences from the faculty of Agriculture, Food and Environment, The Hebrew University of Jerusalem.

Amir lives in Tel Aviv, and during his spare time he enjoys cooking, playing bass guitar, snowboarding, hiking and outdoor activities.

Keren Yenokyan
Technology Scouting Manager | [email protected] 

Keren joined BOGWT in early 2020 as a Technology Scouting Manager, while completing her studies towards a BSc from the Technion in Environmental Engineering with an emphasis on soil, water management and remote sensing.

During her studies, she gained experience in programming languages (Python, Matlab) and image processing with machine learning. Keren realized she appreciates the insights of data to the quantified analysis of engineering problems and technology evaluations, therefore, in 2019, she began her advance studies towards Data Science certification at the Technion.

Keren lives in Haifa. She enjoys arts, sports and learning new languages such as Spanish and Portuguese.

Guy Moav
Technology Scouting Manager | [email protected] 

Guy graduated from the Technion – Israel Institute of Technology with a B.Sc. (Cum Laude) from the Department of Civil and Environmental Engineering. In his studies, Guy specialized in water and wastewater engineering... Upon graduation, Guy moved to San Diego, CA, where he gained experience in the HVAC field. Guy joined BOGWT in early 2020 as a Technology Scouting Manager.
Guy has a passion for knowledge and history – especially in the fields of science and technology. He is an enthusiastic follower of the NBA league and enjoys playing basketball himself.

Daniel Perry
Technology Scouting Manager | [email protected] 

Daniel joined BOGWT in mid-2020 after graduating the Technion- Israel’s Institute of Technology, with a BSc in Environmental Engineering specializing in water and soil treatment technologies.
Throughout the 3rd and 4th years, Daniel was a research team member .. dealing with rehabilitation of water distribution systems in the Technion’s water chemistry lab

Daniel lives in Haifa, and during his spare time, he enjoys rock climbing, playing music, and hiking with his dog.

Jonathan Pe’er Haim
Technology Scouting Manager | [email protected] 

Jonathan joined BOGWT in 2020 after graduating the Technion, Israel’s Institute of Technology in Haifa, with a B.Sc. in Environmental Engineering. In his studies Jonathan focused on water treatment processes and waste management, covering a large range of topics .. – from advanced biological and chemical mechanisms, through hydraulics and pumping systems, to water collection and water reservoir management.

Jonathan lives in Haifa with his wife. He enjoys travelling, hiking and camping, likes watching movies and sports, and his interests include history, culture and politics.